An FAQ page is a time-saving customer service tactic that provides the most commonly asked questions and answers for current or potential customers.
Before diving into how to make an FAQ page, you need to know why having one is so important. There are so many reasons beyond improving the customer experience for perfecting your FAQ page. Keep in mind the importance of an FAQ page when developing your own e-commerce website so you can make sure it increases sales and not the other way around.
In order to take full advantage of your FAQ page’s ability to improve website SEO, create one page with all of the questions and then link out to dedicated pages that answer each question in more depth.
Creating this web of connections will make search engines very happy, and when shoppers are googling questions about your product they will be directed to your dedicated page. Addressing these questions on separate pages will also help your URL appear when people are looking for answers about the competitors’ product or service.
Once you become a search result for a query about your competitor, you can convert these shoppers by directing them to your homepage or product page after they get the answer to their question.
If your company already exists, then either in your inbox or your head of customer service’s inbox there will be a plethora of questions to get you started. Use these as a jumping-off point and make the list of questions as long as possible. No question is a dumb one, and odds are if one person thought it, then there’s a group of people out in the world thinking it, too.
If you are creating your business from scratch, jot down the questions that your friends, family, and investors ask about your product or service. Create a focus group and ask people to test your product or service and ask them questions about their experience.